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The Australian company Qantas today provided two major announcements.

One was the change in its logo. The logo was adapted to fit the tail of the new A380 aircraft, as well as to reflect the airline’s contemporary design focus.

Old qantas logo on the left, new one on the right. Photo credits: Qantas & the Sydney Morning Herald.

Qantas today also revealed the new Premium Economy cabin and seating to be offered progressively on its international Boeing 747-400 aircraft from February 2008 and on its fleet of new A380 being delivered from August 2008.

Qantas Executive General Manager John Borghetti said the airline’s Premium Economy cabin would appeal to Economy travellers seeking more space, comfort and an enhanced level of service.

Mr Borghetti said that the premium economy seat was designed by Marc Newson & manufactured by Recaro which makes seats for luxury auto brands such as Aston Martin, Audi and Porsche
“The Premium Economy seat was designed by Marc Newson - the designer of our award winning Skybed sleeper seat - and manufactured by Recaro, which makes seats for luxury auto brands such as Aston Martin, Audi and Porsche,” Mr Borghetti said.

“The seats offer extra width and recline, more legroom, and an in-arm digital wide screen television monitor, as well as laptop power connection.

“Premium Economy will also include a self-service bar offering a selection of refreshments throughout the flight, in addition to the regular choice of meals designed by Neil Perry’s Rockpool Group, premium wines, superior tableware and soft furnishings.”

Mr Borghetti said other key features of Premium Economy included:

* the world’s best Premium Economy recline and leg room - nine inch seat recline and up to 42 inch seat pitch;
* extra wide, 19.5 inch seat width;
* ergonomic cushioning;
* larger, in-arm touch screen video monitor;
* multiport jack with USB (A380 only) and RJ45 ports;
* a six-way adjustable headrest;
* an integrated leg rest with fold-out footrest; and
* a wide centre console with a fixed cocktail table and in-arm meal table.

“Premium Economy customers will also have a dedicated check-in area,” Mr Borghetti said.

He said the Premium Economy cabin would be available gradually on B747 services to London, Hong Kong and Johannesburg from February 2008 with further routes being added following the introduction of A380 aircraft.

Premium Economy will be located on the main deck of B747 aircraft with 32 seats in a two-four-two configuration. On the A380, the cabin will be located on the upper deck with 32 seats in a two-three-two configuration.

You can also view the interior of the premium economy seats A380 Superjumbo at the Sydney Morning Herald site here.

Overall, sounds like good news for Qantas passengers in the future.

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India is currently undergoing an aviation boom, with a host of new players in the game.
Kingfisher Airlines, Indigo Blue, Deccan, Jet Airways, Spice Jet are among the relatively new entrants that are entering the fray with new aircraft, superior service and competitive prices.

The fleet of the merged Air India-Indian Airlines entity is aging and needs new aircraft in order to compete. They have already placed an order for 111 planes worth over $10 billion. However, new analysis suggests that they may need 60 more aircraft.

Of these, at least 30 are likely to be wide bodied aircraft for which the options are Boeing 747, 777 and 787 apart from the Airbus A310 and Airbus 330s. For the narrow bodied aircraft, the options are Boeing 737 and the Airbus 320 family.

Either way, this is good news for both Boeing and Airbus, and of course the air traveller’s in India.

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